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保险业开“刷”社交网络存在感

发布时间:2018-12-10


当知道一个公司的品牌可以通过它在社交网络的口碑来衡量时,不少业内人士显著提升了其在线状态频率。


现如今,公司很难建立声誉,除非在社交网络上有一定的存在感。新型发展领域不仅转变着客户关系、开发新商业机遇,而且还从根本上改变着公司处理通信的方式。


加拿大寿险公司意识到了该现象,正加强其在社交网络上的存在感。据18家寿险公司调查显示,89%的公司出现在Twitter上,72%出现在Facebook上,出现在LinkedIn上的则有100%。保险与投资评论的研究收集的寿险公司中,平均上Facebook的有12 906人,上LinkedIn的有7817人,上Twitter的有2683人。


保险顾问则表现出截然不同的情形。在客户关系和普通大众透明度上,他们面临同样的问题,然而大多数顾问还没有在社交网络上投入太多。(来自保险投资评论)


Insurance industry increases presence on social media

At a time when a company’s brand can be measured by the reputation it has on social media networks, many industry players have a significant online presence. 


It is difficult to develop a company’s reputation today unless it has at least a limited presence on social networks. These new areas of development are not only transforming customer relationships and generating new business opportunities, but they are also fundamentally changing the way companies handle their communications.


Canadian life insurance companies have understood this and are showing an increased presence on social networks. Of the 18 life insurers surveyed, 89% are present on Twitter, 72% are on Facebook, and 100% are on LinkedIn. The life insurers included in The Insurance and Investment Journal’s study collected an average of 12 906 people on Facebook, 7817 on LinkedIn, and 2683 on Twitter.


Among advisors, however, the situation is quite different. While they face the same issues when it comes to customer relations and visibility with the general public, most have yet to make a significant investment in social media.(From Insurance & Investment Journal)


(翻译:于倩)